ABIA
Brand Identity, Packaging, Social Media, Website
THE CONCEPT
ABIA is a skincare brand that strives to use organic and natural ingredients locally sourced on the island of Guam. With ingredients like hibiscus, coconut, and algae, our groundbreaking skincare formulations are made to nourish and enhance your skin.
Just as nature intended.
Software: Illustrator, InDesign, Figma
“JUST AS NATURE INTENDED”
THE PACKAGING
The concept behind the packaging was to utilize colors corresponding to the ingredients (green for green tea, orange for papaya, etc). For the box packaging, we aimed to keep it simple but incorporate a bit more of an illustrative style on the back by creating illustrations of the main ingredient for each product. This approach gives each product a distinct and recognizable appearance.
THE DIGITAL PLATFORMS
To align with the branding, we aimed for a clean and refreshing feel on the website and social media platforms. We leaned towards emphasizing branded photography.
We ensured that the website didn’t overwhelm visitors, opting against using pop-ups upon entry. Instead, we utilized photography to evoke emotions and highlight our products effectively.
The approach to social media mirrored that of the website: simple, uncluttered, and maximizing the use of photography. We aimed to maintain a subdued tone on our social media, in line with our branding's understated nature. Consequently, we prioritized photography over intrusive marketing ads to ensure a less overwhelming experience for our audience.
