ALESSIA
Branding, Identity, Layout
THE GOAL
Inspired by the exquisite glasswing butterfly, the brand embraces the delicate beauty of nature and infuses it into each meticulously crafted piece. So, the goal was to translate the beacon of honesty and openness, like the butterfly’s transparent wings, into the logo keeping it open and delicate. We decided to keep the colors true to the actual colors of the butterfly.
“TO HELP WOMEN REDISCOVER AND EMBRACE THE CONFIDENCE WITHIN THEM”
THE CONCEPT
Inspired by the glasswing butterfly which had perfect attributes for a jewelry brand, Alessia is a jewelry company that strives to accentuate the inner radiance and strength that already resides within women. Each handcrafted piece is a symbol of elegance and grace, designed to amplify the confidence of women who recognize their unique worth.
To help women rediscover and embrace the confidence that lies within them.
Software: InDesign, Illustrator, Photoshop
