BRAND NEW DAY
Branding, Identity
THE GOAL
After meeting with the client and getting an idea of the type of logo they wanted and learning more about their organization, I used a couple of words to combine to create the logo. The words were: freedom, people, and the concept of “new day”. I created the brand mark to encompass all of those words visually.
“HEALING FOUND HERE”
THE CONCEPT
Brand New Day is a non-profit, service organization that operates under the vision that people deserve the chance to better themselves with the help of the resources we have to offer.
Our branding class met with the client and after a couple of meetings, we were able to present our concepts to the client.
Software: InDesign, Illustrator, Photoshop
