SACHA & LUC
Branding, Identity, Billboard Ad Concepts
THE GOAL
I positioned this brand as a luxury fashion brand breaking barriers in the industry. The typography was very important, so choosing a serif that had a good contrast between thick and thin lines as well as a sharp stem contributed nicely to the “rebellion” concept and visual aesthetic of the brand.
"Fearlessly Fashionable: Embrace the Revolution, Defy the Norms."
THE CONCEPT
SACHA & LUC is a New York based fashion brand created by two fashion design students, Emile Sacha and Giovani Luc at the New York School of Design. After a successful launch their senior year, they were able to showcase pieces in the New York Fashion Week Show. From then on, they were able to get pieces on big names. They are known as the “rebellion child” of the fashion industry known for their originality and daring pieces made to escape the rules of traditional fashion.
Software: Illustrator, InDesign, Photoshop
